America’s Sweethearts: Dallas Cowboys Cheerleaders follows the 2023-24 Dallas Cowboys Cheerleaders squad from start to finish — kicking off at auditions and training camp and continuing all the way through the NFL season. From Emmy Award-winning director Greg Whiteley and the team behind Cheer and Last Chance U, the seven-episode series gives viewers unfiltered access into this iconic team and franchise. Led by longtime director Kelli Finglass, the Dallas Cowboys Cheerleaders open their doors to document the personal stories behind the uniforms – revealing the drive, hustle, and drama among the cheerleaders and coaches. For many, it’s a dream to make the team – but that’s only just the beginning.